u-blox privacy policy

This privacy policy (“Privacy Policy”) applies to the collection and processing of your data by u-blox AG and its affiliated companies, including Thingstream Ltd. (together “u-blox”). When you use our website, receive and read our digital communication, or when you use our products or services, you are also entrusting us with some of your personal and non-personal information. We understand this is an important responsibility and thus we aim to protect your information and to give you control over it. u-blox’s privacy policy (“Privacy Policy”) is meant to help you understand what information we collect, why we collect it, and how you can change and delete your information.

u-blox will only collect some of your personal data (e.g. your name, address, telephone number or e-mail address) where it is necessary for the ordinary course of our business, where you give us your consent or where the law requires us to do so. We do not have any use for and thus do not collect any data that is not directly related to our business.

Your information and privacy

What kind of personal data does u-blox collect

Currently, provided we are legally permitted to, we collect your following data:

  • First and last name
  • Company name
  • Company or personal address
  • Email address
  • Financial information used on our website to make payments (billing address, credit/debit card number, expiration date, and other billing information necessary to process the transaction)
  • Internet protocol (IP) address
  • Some behavioral data such as your website or social media use or via online tracking mechanisms (e.g. cookies).

How u‑blox uses any personal data it collects

When you provide us with personal data, we use it to:

  • Respond to your inquiry
  • Process your order
  • Send you notifications related to the products or services you have purchased, such as product change (PCN) or end of life (EOL) notifications
  • Provide you specific information or offers via our website or other communication channels; and
  • Comply with the applicable laws

If you have not agreed to receive direct marketing material (double opt-in), we will not collect your data for these purposes.

How u‑blox transfers any personal data it collects

By consenting to u‑blox processing your personal data, you consent to its potential transfer and storage with other u‑blox affiliates and third-party contractors, such as distributors or service providers directly linked to u‑blox’s business, and which may be located outside of the European Union (EU) or the European Economic Area (EEA). u‑blox will not monetize your personal data by e.g. selling such data to data miners and therefore will not transfer your personal data to any unauthorized third party. In relation to any transfers of personal data, we will take all steps reasonably necessary to ensure that your personal data is treated securely and in accordance with the applicable data privacy laws and regulations.

How long u‑blox will keep your data

We will retain your personal data for as long as necessary to comply with applicable laws, our contractual obligations with you and further to our legitimate business interests. 

How u‑blox records your IP address through its website

When you access our website, your communications data (e.g. IP address) is technically generated and could conceivably relate to personal data. The collection, processing and use of your communications data will occur and will be performed in accordance with the applicable data privacy laws and may be matched with your personal data later on, namely once you register your personal data in one of our web forms and opt in to the use of your personal data for the purposes described above.

How u‑blox collects non-personal data on the u‑blox website or via your email use

When you access our website or receive and read our emails, we may automatically (i.e., not by registration) collect non-personal data (e.g. type of internet browser and operating system used, domain name of the website from which you came, number of visits, average time spent on the site, pages viewed). We may use this data and share it with our u‑blox affiliates and third-party contractors to monitor the attractiveness of our websites and improve their performance or content. If you do not wish for us to collect your non-personal data, please adjust your cookie settings

The data remains non-personal as long as it is detached from your personal profile and will be used anonymously for purely analytical purposes, which is the case for most of our analytics applications. But some of the initially non-personal data will also be tied to your user profile and will thus become part of your personal data set (so happening for Pardot).

a) Tracking via analytics tools

u‑blox’s website or email program uses analytics tools such as the web analytics functionality of our marketing automation software Salesforce Marketing Cloud Account Engagement (Pardot) or, for our website, Google Analytics, a web analytics service provided by Google Inc. ("Google"). These analytics tools use cookies. In these two mentioned cases, the information generated by the cookie about your use of the website or email may be transmitted to and stored on a server in the United States. Pardot or Google will use this information on behalf of u-blox for the purpose of evaluating your use of the website or the emails, compiling reports on your activity and providing u-blox with other services relating to internet, website or email usage. Regarding your website usage, your IP address transmitted by your browser within the scope of Google Analytics will not be associated with any other data held by Google. You may prevent the storage of cookies by selecting the appropriate settings on your browser; please note, however, that if you do this you may not be able to use the full functionality of the u-blox website. Furthermore, you can prevent the reporting to Google of the data generated by the cookie regarding your use of the website (incl. your IP address) by contacting Google Analytics here: https://tools.google.com/dlpage/gaoptout

b) u‑blox’s use of "cookies"

Cookies are small text files which are transferred to your computer or mobile when you visit a website or app.

We use them to:

  • Remember information about you, so you don’t have to give it to us again.
  • Keep you signed in, even on different devices.
  • Help us understand how people are using our services, so we can make them better.
  • Deliver advertising to websites outside of Switzerland.
  • Help us personalize the u-blox experience to you by remembering your preferences and settings.
  • Find out if our emails have been read and if you find them useful.

If you do not wish for us to collect your cookie information, please adjust your cookie settings. If you do not wish to receive cookies, please configure your internet browser to erase all cookies from your computer's hard drive, block all cookies or to receive a warning before a cookie is stored.

Security measures taken by u‑blox regarding your personal data

To protect your personal data against accidental or unlawful destruction, loss or alteration and against unauthorized disclosure or access, u‑blox uses technical and organizational security measures in accordance with applicable law. The u‑blox website contains links to other websites. u‑blox is not responsible for the privacy practices or the content of other websites.

Your questions and requests for access, correction or deletion

You can contact u‑blox if you want to review your personal data and to correct or amend any inaccuracies or delete your data to the degree permitted by law. Please email legal@u-blox.com.