Sub‑campaign 1 - Energy Drinks
At the CES 2019 in Las Vegas, employees of u‑blox distributed 500 cans with energy drink. The can had a smile printed on it with white teeth. One of these teeth was blue. Each can was issued with the slogan "you know u‑blox also makes Bluetooth modules". The action attracted a lot of attention and at certain times a lot of people walked around the hall with this drink.
Sub‑campaign 2 - Email IMC
The u‑connect email was sent to IMC members
Sub‑campaign 3 - Video Tutorials
u‑connect software launched and tuturial videos created