Press releases


09 Aug 2011

u-blox GPS chip selected for Samsung 3D navigator family

Award-winning SEN series combines navigation, communication and entertainment

The Samsung SEN-410

Samsung’s SEN-410 with integrated u-blox GPS technology sets the standard for high-performance, user-friendly navigation and infotainment

Thalwil, Switzerland and Seoul, Korea – August 9, 2011 – u-blox’ latest-generation GPS chip UBX-G6010-ST has been chosen for the entire line of the award-winning Samsung SEN car navigation devices. This includes the SEN-410, Samsung’s most sophisticated multimedia navigator with 3D display and high-definition 7-inch touchscreen.


The latest line of Samsung navigation devices include Korea’s first 3 dimensional aerial visualization of routes including 3D buildings and geographical features, real-time traffic information, music and video player, Bluetooth mobile phone interface, gesture recognition for menu commands, text-to speech feature, and free automatic software upgrade for life.


“We are proud that u-blox’ GPS chip technology has been selected for Samsung’s industry-leading SEN navigation products” said Samuel Ji, u-blox Country Manager, Korea, “Their choice of our u-blox 6 GPS chip is a clear vote of confidence in our leading global positioning technology in terms of size, sensitivity, and performance.”


For more information about u-blox’ family of GPS chips, visit the product webpage.