u-blox

Press releases

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09 Aug 2011

u-blox GPS chip selected for Samsung 3D navigator family

Award-winning SEN series combines navigation, communication and entertainment

 
The Samsung SEN-410

Samsung’s SEN-410 with integrated u-blox GPS technology sets the standard for high-performance, user-friendly navigation and infotainment

Thalwil, Switzerland and Seoul, Korea – August 9, 2011 – u-blox’ latest-generation GPS chip UBX-G6010-ST has been chosen for the entire line of the award-winning Samsung SEN car navigation devices. This includes the SEN-410, Samsung’s most sophisticated multimedia navigator with 3D display and high-definition 7-inch touchscreen.

 

The latest line of Samsung navigation devices include Korea’s first 3 dimensional aerial visualization of routes including 3D buildings and geographical features, real-time traffic information, music and video player, Bluetooth mobile phone interface, gesture recognition for menu commands, text-to speech feature, and free automatic software upgrade for life.

 

“We are proud that u-blox’ GPS chip technology has been selected for Samsung’s industry-leading SEN navigation products” said Samuel Ji, u-blox Country Manager, Korea, “Their choice of our u-blox 6 GPS chip is a clear vote of confidence in our leading global positioning technology in terms of size, sensitivity, and performance.”

 

For more information about u-blox’ family of GPS chips, visit the product webpage.

About u-blox

u-blox (SIX:UBXN) is a leading fabless semiconductor provider of embedded positioning and wireless communication solutions for the consumer, industrial and automotive markets. Our solutions enable people, devices, vehicles and machines to locate their exact position and wirelessly communicate via voice, text or video. With a broad portfolio of GPS modules, chips, and software solutions together with wireless modules and solutions, u-blox is uniquely positioned to enable OEMs to develop innovative solutions quickly and cost-effectively. Headquartered in Switzerland and with global presence in Europe, Asia and the Americas, u‑blox employs 200 people. Founded in 1997, u-blox is listed on the SIX Swiss Exchange.
(www.u-blox.com)

 

About Seoul Commtech

Seoul Commtech, an affiliated company of the Samsung group, is an internationally active high-tech company focusing on telecom, transportation, enterprise, home and security systems with diverse communications products and solutions under its slogan, "Connecting People & Future". We bring communication and information technology into the real world, creating value for our customers such as delivering traffic information to drivers, collecting toll automatically, and guiding people to their destinations enabling safe and convenient mobility. For more information visit www.scommtech.com

 

 

u-blox contact for product information
Herbert Blaser, VP Business Marketing
Phone: +41 44 722 7469
E-mail: herbert.blaser@u-blox.com  
 

u-blox contacts for investor relations
Roland Jud, Chief Financial Officer
Phone: +41 44 722 74 25
E-mail: roland.jud@u-blox.com

Thomas Seiler, Chief Executive Officer
Phone: +41 44 722 74 22
E-mail: thomas.seiler@u-blox.com

Seoul Commtech contact
Kang-sik Lee, Sales Senior Manager
Phone : +82 10 3388 6555
E-mail: kangsik.lee@samsung.com