Skip to main content

Values & brand

Following an extensive period of introspection – involving interviews, discussions, workshops, and meetings – we have refined our core values. Our new values are reflected in what we believe in, how we operate, and everything we stand for as a company. They also shape how we present ourselves to the world.
embeddedworld2018

Values

We have three core values. They define what we believe and how we behave towards customers, partners, colleagues and other stakeholders. They provide a framework for profitable, sustainable growth and act as a reliable guideline. They are, in essence, who we are.

We are innovative

Innovation is our passion – it is the reason we wake up in the morning.

Reliable

Dependability is at the heart of everything we do. From our initial contact through design‑ins to prototypes and production, our customers can depend on us for technical and logistical support and excellence every step of the way.

Restless

Never satisfied with the status quo and perpetually driven to find better solutions, we constantly raise the bar on our performance. We celebrate our successes, but always remain convinced that the best is yet to come.

Rebranding

On February 27, 2018, we unveiled our new website and event booths to the public. Our new corporate identity, which further consists of a new positioning and tone of voice, as well as an original visual identity including a proprietary font, reinforces our commitment to technological innovation and our unique position in the market.