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18 Jun 2009
Thinkware chooses u-blox' GPS technology for its new iNAVI navigation system series
Press Release
Press Release
Thalwil, Switzerland – June 18, 2009 – u-blox, a leading fabless provider of embedded positioning and wireless communications solutions, is pleased to announce that Thinkware, a leading Korean provider of portable navigation systems, has chosen u-blox’ GPS receiver chip for their recently launched navigation system series iNAVI. The first two models, GX and ES300, are already available on the Korean market.
Thinkware chose u-blox’ cost-efficient UBX-G5010 single-chip GPS receiver thanks to its state-of-the art navigation performance, high jamming immunity, and low power consumption which ensures maximum GPS performance even in areas with weak signal coverage such as urban canyons and inside buildings. The chip has very high sensitivity and very fast time-to-first-fix and re-acquisition making it ideally suited for Thinkware's high volume portable navigation devices.
"As the demand for affordable personal navigation devices is becoming ubiquitous among consumers, device manufacturers are more than ever focusing on delivering low-priced portable navigation devices with increased levels of functionality,” said Adrian Tan, VP Sales Asia. “The integration of the UBX-5010 chip assures users unparalleled performance and access to location-based information and services – wherever they may be.”
Visit u-blox at WIS, World IT Show Korea, 17-20 June, 2009, COEX Convention & Exhibition Center, Seoul, Korea, Hall 1A-A4, Booth E120 to learn more.