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Bilora launches instant photo-geotagger based on u-blox’ GPS technology

Instant photo‑geotagger hot‑shoe camera accessory capitalizes on u‑blox’ “Capture & Process”

Radevormwald, Germany and Thalwil, Switzerland – August 3, 2009 – Coinciding with the celebration of their 100th year in business, German camera‑accessory manufacturer Bilora announces the availability of the “Bilora photo‑geotagger” based on u‑blox’ “Capture & Process” GPS solution.

 

Based on advanced satellite‑GPS technology, the hot‑shoe accessory allows virtually any SLR camera to instantaneously capture position anywhere in the world each time a photo is taken. With specially developed PC / Mac software, photos are matched with fixes and geotagged with latitude/longitude and street address details which can be displayed on a satellite map. Photos can be conveniently stored and recalled based on where they were taken, not just when. Geotagged photos can easily be uploaded to popular photo‑sharing applications such as Google Earth, Picasa or Flickr.

 

“We are very pleased to see how quickly our Capture & Process technology has been productized resulting in unbeatable value propositions for photographers. Until recently, the ability to design a device that geotags in a fraction of second while providing months of battery life was unheard of”, said Karsten Tietz, VP Sales EMEA.

 

“Bilora has a long history of providing innovative, high quality camera accessories to the global photography market. Through our partnership with u‑blox, we are very proud to be on the cutting edge of photo geotagging technology”, said Carsten Reck “Thanks to Capture & Process, our photo‑geotagger will help revolutionize the way consumers manage their photos and share them online.”

 

For further information about the Bilora photo‑geotagger, see www.bilora.de 
 

For further information about u‑blox’ Capture & Process technology, see:

http://www.u‑blox.com/en/capture‑process.html