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Market position

We focus on innovative activities and markets that have growth potential over the long term.

 

Our strategic goals

Our 2017 achievements

Our aims for 2018

Market position

  • Automotive: Ensure our products and services are at the heart of future advanced driver assistance systems (ADAS)
  • Industrial: Expand our reach in the IIoT across a larger number of industries
  • Consumer: Continue to strengthen our position in wearables, including sports and personal tracking
  • Significantly increased our low‑category cellular offering, to meet growing demand to replace legacy cellular technologies in consumer and industrial applications
  • Continued our push into the high‑precision positioning mass‑market, with the release of new products built on our M8 platform
  • Consolidated our position in the automotive market, with the launch of short range high‑end modules combining simultaneous dual‑band Wi‑Fi and Bluetooth
  • Further develop our position in the automotive market, including for autonomous vehicles
  • Expand high‑precision positioning into a broader range of markets, to support general automation
  • Complete our offer for LTE chipsets and modules
  • Capitalize on strong move towards LTE based Cellular connecttivity for the IoT
  • Establish Short Range Radio solutions based on latest standards