Challenge #1: Most high precision GNSS receiver modules are complex, poorly supported, and come with massive learning curves.
Seirrowon Labs, having over 20 years industry experience with robotic vehicle control, electronics hardware, and firmware development, was looking to provide better positioning solutions for the precision agriculture market.
Seirrowon found only a handful of suppliers of ruggedized GNSS receivers for autonomous farming and agricultural solutions to choose from in the market. Unfortunately, those few also tend to be complex and expensive. There’s nothing more frustrating than having a product that’s complicated to use, difficult to set up, and requires input from multiple people to operate it.
This challenge inspired Seirrowon to search for a solution that is more reliable, simple to use and maintain.
Challenge #2: Existing RTK providers are overpriced, with high subscription costs and hidden hardware unlock fees.
Seirrowon Labs wanted to provide growers with a more cost-effective solution. Deciding on a GNSS receiver hardware supplier is challenging enough, only to get nickel-and-dimed with hidden fees to unlock different hardware features, making it complicated and expensive to get what you need.
Centimeter-level accuracy positioning requires an RTK GNSS correction service. These typically come with steep subscription fees and annual subscription periods, which pose a huge financial burden, particularly in agriculture. Growers only need a solution for a couple of months in spring and fall, during seeding and harvest seasons.
“Our company was founded on the principle that products should be robust and easy to use and support.”
-Jason O’Flanagan, Co-Founder & CEO, Seirrowon Labs
The solution: A highly accurate and cost-effective ruggedized solution that works out of the box
Seirrowon Labs offers the SL series of high accuracy GNSS receivers, designed as a ruggedized auto guidance and autonomy solution for retrofit agriculture equipment as well as OEM. The SL series works out of the box to provide cost effective solutions to the current expensive market offerings.
u-blox provides Seirrowon with the best mix of core hardware technology for a ruggedized solution along with the location services that agriculture users have come to expect. Thorough documentation and expert support keep Seirrowon informed. Seirrowon capitalized on the multi-constellation performance of the F9 series high precision GNSS receivers (ZED-F9P) in combination with the sensor fusion receiver (ZED-F9R) and PointPerfect GNSS correction service with an L-band satellite receiver (NEO-D9S).
The result was a superior solution that has better performance in GNSS obstructed conditions, without the complexity and hidden cost of performance unlocks and Auth-Codes.
Thingstream, the u-blox IoT service delivery cloud platform, enables Seirrowon Labs to provide flexible service plans to PointPerfect (branded as FlatEarth) without the need for a base station or reference network. FlatEarth allows you to purchase monthly subscriptions directly from the web interface with a phone or tablet.
No more calling the dealer then waiting on activation. A farmer who needs it for only two months in spring and three months in fall can pay-as-you-go for only those months instead of the old typical overpriced subscription for an entire year. The FlatEarth service includes remote settings backups and remote performance monitoring.
“We've simplified everything to make sure that you don't need a degree in GNSS or in engineering to be able to install the receiver. You can use any smartphone, laptop, or Wi-Fi device to set it up. There's no special software required, no special cables; you just connect as if it were a hotspot. It’s very straightforward.”
- Jason O’Flanagan, Co-Founder & CEO, Seirrowon Labs
Affordable, flexible service plans aimed at the farmer’s seasonal use case
Easy to use, simple and straightforward to get started and get support