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Press and News - 28.08.2008
u-blox GPS technology to power Microsoft MapPoint 2009 USB Stick
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Thalwil, Switzerland -- August 28, 2008 -- -- u-blox Holding AG today announced that Microsoft Corporation selected its latest positioning engine, u-blox 5, for a new "GPS Locator" USB stick. The “GPS Locator” USB stick will be bundled with the next release of MapPoint, Microsoft’s business travel and map software package. |
The new u-blox 5 GPS chipset is a highly integrated, cost-efficient GPS engine that offers users accurate positioning in a small package without compromising on performance. GPS devices are often bulky and too big to connect to a notebook without a USB cable. With u-blox’ innovative u-blox 5 GPS chipset, Microsoft was finally able to overcome this problem, offering users a compact, easy to use GPS-enabled USB stick that feels very much like memory sticks they are used to.
The “GPS Locator” USB stick provides users with reliable positioning and a USB 2.0 port for fast and easy data transfer all in one tiny package that easily plugs into any computer.
Microsoft expects that this bundled solution, leveraging on Microsoft’s leading location software with u-blox’ GPS excellence, will further expand the market reach of MapPoint.
"We are very proud that Microsoft uses u-blox 5 for its new MapPoint package," said Nikolaos Papadopoulos, President of u-blox America. "The ultra-fast start-up time of the u-blox 5 positioning engine, added to the engine’s high sensitivity, as well as cost and space efficiency make it ideal for mass-market applications like Microsoft's innovative MapPoint location product."
The 2009 edition of MapPoint with u-blox 5-based “GPS Locator” USB Stick is expected to be on the shelves in August 2008.
(A high-resolution picture is accessible from: www.u-blox.com/news/microsoft_usb.jpg)
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
About u-blox
u-blox is a fabless semiconductor positioning solutions provider for the automotive, mobile communications and infrastructure markets. u-blox develops chips and complete modules based on the Global Navigation Satellite Systems (GNSS) including GPS and GALILEO. Founded in 1997 and headquartered in Switzerland, the u-blox group is listed on the SWX Swiss Exchange and has offices in the USA, in Singapore, Hong Kong, China, Taiwan, Korea and Japan. For more information, please visit www.u-blox.com.
Microsoft Contacts
Raymond Sam, Senior Development Lead
phone: +1 (425) 882 8080, e-mail: raysam@microsoft.com
u-blox Contacts
Nikolaos Papadopoulos, President u-blox America, Inc.
phone: +1 (703) 483 3184, e-mail: nikolaos.papadopoulos@u-blox.com
Jean-Pierre Wyss, Chief Financial Officer
phone: +41 (44) 722 74 20, e-mail: jean-pierre.wyss@u-blox.com
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