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Gionee and u-blox to bring series of GPS-enabled mobile phones to the Chinese market Thalwil, Switzerland – June 9, 2009 – u-blox, a leading fabless provider of embedded positioning and wireless communications solutions, is pleased to announce that Gionee Communications, a leading provider of mobile phone solutions to the Chinese market, has chosen u-blox’ GPS receiver chip for their new series of GPS-enabled feature phones. The first model, L800, was introduced to the Chinese market in April 2009. u-blox’ cost-efficient UBX-G5010 single-chip GPS receiver was chosen based on its accurate positioning, high jamming immunity, and low power consumption. This enables Gionee to drive GPS into mainstream mobile phones while ensuring affordable location-based services for on-the-go consumers. u-blox’ GPS technology gives Gionee’s mobile phones the ability to operate in challenging environment, especially weak signal conditions typical of metropolitan areas and deep indoor environments. “With GPS demand increasing due to booming location-based services, we needed a high quality affordable single-chip solution that would enable us to fuel GPS adoption in feature phones,” said Mr. Zhang Gaoxian, VP of Marketing, Gionee. “We chose u-blox' single-chip because it is cost effective while offering low power consumption in a very small and easily integrated package. This, coupled with its remarkable indoor performance and high accuracy, makes UBX-5010 the ideal chip for our phones.” "As the use of location-based services grows, delivering differentiated handsets with increasing levels of functionality is becoming a major design consideration in order to remain competitive,” said Adrian Tan, VP Sales Asia. We are seeing increased interest from customers for GPS and assisted GPS technologies and are proud that u-blox' solution was chosen by Gionee to support these exciting new services in China.” For more information about u-blox’ G5010 single chip GPS receiver, please visit: http://www.ublox.com/en/gps-chips/stand-alone-gps-chips/u-blox-5-chipset-ubx-g5010.html About u-blox u-blox is a leading fabless semiconductor provider of embedded positioning and wireless communication solutions for the consumer, industrial and automotive markets. Our solutions enable people, devices, vehicles and machines to locate their exact position and wirelessly communicate via voice, text or video. With a broad portfolio of GPS modules, cards, chips, and software solutions together with wireless modules and solutions, u-blox is uniquely positioned to enable OEMs to develop innovative solutions quickly and cost-effectively. Headquartered in Switzerland and with global presence in Europe, Asia and the Americas, u-blox employs 180 people. Founded in 1997, u-blox is listed on the SIX Swiss Exchange. For more information, please visit: www.u-blox.com About Gionee Communications Co., Ltd. Gionee Communication Co., Ltd. was founded on September 16, 2002 with registered capital of 200 million RMB. Gionee specializes in R & D, manufacturing and marketing of mobile phones. In May of 2005, Gionee was issued with licenses for operating GSM and CDMA mobile phones and permitted to produce 7 million mobile phones per year. www.gionee.com Contact persons Jean-Pierre Wyss, Chief Financial Officer Phone: +41 (44) 722 74 20, e-mail: 이 이메일 주소는 스팸봇으로부터 보호됩니다. 보시려면 자바스크립트를 사용 가능으로 해야됩니다. Thomas Seiler, Chief Executive Officer Phone: +41 (44) 722 74 22, e-mail: 이 이메일 주소는 스팸봇으로부터 보호됩니다. 보시려면 자바스크립트를 사용 가능으로 해야됩니다. Adrian Tan, VP Sales Asia Phone: +65 6734 3811, e-mail: 이 이메일 주소는 스팸봇으로부터 보호됩니다. 보시려면 자바스크립트를 사용 가능으로 해야됩니다.