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  Thinkware chooses u-blox' GPS technology for its new iNAVI navigation system series

Thinkware iNavi GXThalwil, Switzerland – June 18, 2009 – u-blox, a leading fabless provider of embedded positioning and wireless communications solutions, is pleased to announce that Thinkware, a leading Korean provider of portable navigation systems, has chosen u-blox’ GPS receiver chip for their recently launched navigation system series iNAVI. The first two models, GX and ES300, are already available on the Korean market.

Thinkware chose u-blox’ cost-efficient UBX-G5010 single-chip GPS receiver thanks to its state-of-the art navigation performance, high jamming immunity, and low power consumption which ensures maximum GPS performance even in areas with weak signal coverage such as urban canyons and inside buildings. The chip has very high sensitivity and very fast time-to-first-fix and re-acquisition making it ideally suited for Thinkware's high volume portable navigation devices.

“We selected u-blox to be our GPS receiver partner because of their extensive support and experience in providing high quality and affordable single-chip solutions,” said Mr. Eric Kim, Global Marketing Team Manager, Thinkware. “u-blox offers the most compact, cost-efficient and yet highly accurate positioning technology on the market today, making it possible for us to deliver sophisticated multimedia navigation systems quickly to the market."

"As the demand for affordable personal navigation devices is becoming ubiquitous among consumers, device manufacturers are more than ever focusing on delivering low-priced portable navigation devices with increased levels of functionality,” said Adrian Tan, VP Sales Asia. “The integration of the UBX-5010 chip assures users unparalleled performance and access to location-based information and services – wherever they may be.”

Visit u-blox at WIS, World IT Show Korea, 17-20 June, 2009, COEX Convention & Exhibition Center, Seoul, Korea, Hall 1A-A4, Booth E120 to learn more.

For more information about u-blox’ G5010 single chip GPS receiver, please visit:
http://www.u-blox.com/en/gps-chips/stand-alone-gps-chips/u-blox-5-chipset-ubx-g5010.html

For more information about the GX model, please visit: http://www.inavi.com/_Menu/Product/gx/feature.asp

About u-blox
u-blox is a leading fabless semiconductor provider of embedded positioning and wireless communication solutions for the consumer, industrial and automotive markets. Our solutions enable people, devices, vehicles and machines to locate their exact position and wirelessly communicate via voice, text or video. With a broad portfolio of GPS modules, cards, chips, and software solutions together with wireless modules and solutions, u-blox is uniquely positioned to enable OEMs to develop innovative solutions quickly and cost-effectively. Headquartered in Switzerland and with global presence in Europe, Asia and the Americas, u-blox employs 180 people.
Founded in 1997, u-blox is listed on the SIX Swiss Exchange. (www.u-blox.com)

About Thinkware
Thinkware Systems Corporation is the leading provider of navigation and LBS solution for the automotive and mobile device industries with NO.1 market share headquartered in republic of Korea since early 1997 with the brand called iNavi. Listed on the KOSDAQ stock market in Korea in May 2006, Thinkware is now widely recognized as a trusted provider of a complete line-up of navigation systems. Thinkware's success is built on top-tier technology that has been accumulated over the past decade. Thinkware continues to invest heavily in technology and human resources to drive the most innovative rollout of navigation systems and software as well as mobile and web-based maps. “ThinkNavi” is the global brand of “iNavi”. (www.thinkwaresys.com)

Contact persons
Jean-Pierre Wyss, Chief Financial Officer
Phone: +41 (44) 722 74 20, e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Thomas Seiler, Chief Executive Officer
Phone: +41 (44) 722 74 22, e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Adrian Tan, VP Sales Asia
Phone: +65 6734 3811, e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

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