Tokyo, Japan and Thalwil, Switzerland -- June 27, 2008 -- u-blox Japan KK has moved to larger premises in Tokyo, Japan, and has hired new staff to match growth in the Japanese GPS market.

The new offices in Tokyo will house local marketing managers and support personnel. Situated in the popular business district of Minato-ku, the new offices bring u-blox closer to a wide range of leading telecoms and electronics customers in the area and positions u-blox to gain new ones.

The move follows new developments in the GPS industry in recent months. The introduction in April 2007 of Japanese E-110/119 emergency caller services is putting a GPS receiver in every cellular telephone so emergency response personnel can pinpoint the location of a caller anywhere in Japan. At the same time, advancements in GPS technology have enabled smaller, cheaper and more powerful GPS engines, which can now be easily incorporated into products such as PDAs, PNDs and other handheld consumer devices.

Following the E-110/119 legislation, information on a user's location is now widely available, and can also be for location-based services in mobile commerce, which presents a major new market for the telecommunications industry.

"The GPS and the location-based services industries are growing," said Tesshu Naka, Country Manager, u-blox Japan KK. "u-blox has responded to this development by moving to bigger offices and hiring new staff to ensure u-blox customers get the high level and quality of support we pride ourselves in, ensuring our customers' products' continue to benefit from fast time-to-market."

About u-blox

u-blox is a fabless semiconductor positioning solutions provider for the automotive, mobile communications and infrastructure markets. u-blox develops chips and complete modules based on the Global Navigation Satellite Systems (GNSS) including GPS and GALILEO. Founded in 1997 and headquartered in Switzerland, the u-blox group is listed on the SWX Swiss Exchange and has offices in the USA, in Singapore, Hong Kong, China, Taiwan, Korea and Japan. For more information, please visit www.u-blox.com.

u-blox Contacts

Tesshu Naka, Country Manager
phone: +81 (3) 5775 3850, e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Alicia Montoya, Communications Manager
phone: +41 (44) 722 74 86, e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it