Thalwil, Switzerland -- May 7, 2008 -- u-blox, the leading Swiss provider of GPS receiver technology, has appointed SmartCore Business Intelligence as its Brazilian representative.

The move aims at offering customers better sales and design-in support in Brazil.

The founders of SmartCore Business Intelligence have a combined experience in selling sophisticated components of more than 25 years. The company also provides technical and commercial support to electronics manufacturers and resellers in Brazil. Their product portfolio includes GPS modules and chipsets, GSM/GPRS modems, computer modules, wireless modules and accessories, and data storage products.

Nikolaos Papadopoulos, President of u-blox America, said, "We are delighted to have found such a strong partner with extensive know-how in the wireless and automotive market in Brazil. They have the experience and contacts we need to successfully expand our position in this fast-growing economy. We are looking forward to a long and prosperous business relationship between our two companies."

Ricardo Adulis, one of the founders of SmartCore, said: "u-blox is already an established player in the Brazilian and Latin American GPS markets. We will strive to widen u-blox' customer base through our contacts in the industry and our electronics products know-how.
Ultimately, our aim will be to provide u-blox customers with an excellent level of commercial and technical support, enabling them to develop innovative products with a fast time-to-market".

About SmartCore Business Intelligence

SmartCore focuses on high-tech solutions for the Brazilian and Latin American markets. The company fosters demand creation through in-depth market analysis and provision of technical and commercial support to potential customers and channels (distributors and resellers). To learn more about SmartCore, visit www.smartcore.com.br.

About u-blox

u-blox is an international company headquartered in Switzerland. u-blox has subsidiaries in the USA, Singapore and Hong Kong and additional representative offices in China, Taiwan, Korea and Japan. Founded in 1997, u-blox develops leading positioning technology, products and services based on Global Navigation Satellite Systems (GNSS), including GPS and GALILEO, for the automotive, mobile terminals and infrastructure markets. For more information, please visit www.u-blox.com.

SmartCore Business Intelligence Contacts

Ricardo Adulis, Founder
phone: +55 11 8127 4959, e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Ricardo Nunes, Founder
phone: +55 11 8202 3376, e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

u-blox Contacts

Nikolaos Papadopoulos, President u-blox America, Inc.
phone: +1 (703) 483 3180, e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Herbert Blaser, Vice President Marketing
phone: +41 (44) 722 74 69, e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it