At the core of our philosophy is our passion to deliver high-performance, small-profile, low power, and cost-effective embedded GPS/GNSS receiver and wireless communication solutions to our OEM customers. Whether for professional M2M applications such as fleet management or asset tracking, vehicle services such as eCall, anti-theft systems and road pricing, or consumer products such as tablets and cameras, u-blox has the right technology to deliver the sensitivity, connectivity, noise immunity, low-power and compact size required by today’s and tomorrow’s demanding applications. Nested design: u-blox adheres to a core module design philosophy: maintain form factor, layout and software continuity to allow customers to easily upgrade their products with each new generation of u-blox global positioning or wireless modules. Wireless + positioning: By offering embedded semiconductors, software, services and reference designs that support combined wireless and GPS/GNSS applications, u-blox delivers complete solutions for a wide new range of location based services that capitalize on the convergence of 2G and 3G wireless technologies with satellite positioning. eCall / ERA-GLONASS: eCall and ERA-GLONASS are a European, respectively Russian initiative to combine mobile communications and satellite positioning to provide rapid assistance to motorists in the event of a collision. u-blox provides verified wireless modem and satellite receiver components and test environments to support development of in-vehicle emergency call systems for Europe and Russia. u-blox 7: To help system designers address the expanding range of Global Navigation Satellite Systems systems (GNSS) and augmentation services, as well as other demanding criteria such as low-power consumption and extremely small size, u-blox introduces u-blox 7, u-blox' seventh-generation GNSS receiver platform. Assisted GPS: u-blox’ globally available online assisted GPS (A-GPS)  service enables u-blox’ GPS receivers to compute a position within seconds, even under very poor signal conditions. CellLocate® Embedded in u-blox' wireless modules, CellLocate increases reliability and supports indoor positioning based on hybrid GPS and 2G/3G mobile network attributes. Dead Reckoning: When GPS signals are blocked (e.g. in tunnels or indoor car parks) u-blox’ Automotive Dead Reckoning (ADR) technology allows uninterrupted vehicle navigation based on heading and distance data provided by external sensors. Precision timing: u-blox’ GPS clock synchronization technology allows globally distributed computer and telecom systems to synchronize their clocks accurately, continuously and cost-effectively. Precise Point Positioning: High precision GPS for mapping, agricultural, marine construction, open-sky warehouse management and location-based recreational applications.