u-blox 5 single chip gains popularity for low- and mid range phones


Thalwil, Switzerland – November 18, 2008 – u-blox today announced that Longcheer Holdings Limited (“Longcheer”), a leading Chinese mobile phone design house, has entered into cooperation with u-blox to bring innovative GPS-enabled mobile phones to the market. Longcheer will integrate u-blox’ single chip UBX-G5010 into a series of handsets, enabling consumers to quickly locate and find any point while on the go. The models G600, G800 and G630 have just become available while the G801 and G900 are expected to begin shipments to the Chinese market in Q4 2008.

The new phones combine a great set of features ranging from 1.3M/2M pixel camera, MP3 music /MP4 video movie player, 2.8 inch touch screen, internet browser and ultra long standby time. By integrating u-blox’ high performance GPS solution into the phones, consumers additionally benefit from GPS navigating and locating features. Within a few seconds, they are able to obtain their exact location and where they want to go - across all environments, even in dense urban areas and indoors.

“Handset manufacturers and consumers are increasingly demanding high performance GPS navigation on mainstream mobile phones. In u-blox, we have found the best GPS solution provider to facilitate unmatched performance and accurate GPS navigation with these phones,” said Dr. Du Junhong, CEO of Longcheer. “Their technology and customer support give us the freedom to provide superior overall performance with a small bill of material, which are key concerns for handset manufacturers in order to bring products to market faster and at lower cost.”

“With the tremendous market growth taking place for GPS-enabled mobile phones, we are proud that a leading mobile handset design house is choosing our GPS solution for their mobile phones,” said Adrian Tan, General Manager Asia, u-blox. "We have worked closely with Longcheer since 2007 and look forward to working together in the future to achieve our goal of bringing the benefits of location technology to the next-generation of mobile devices.”

For a live demonstration of the G800 and G600 handsets, please visit u-blox' at the Mobile Asia Congress, 18-20 November, at booth C35, Hall D & E.

About UBX-G5010

UBX-G5010 is the single chip version of the high performance u-blox 5 position engine. u-blox 5 features the-160 dBm SuperSense® Indoor GPS tracking technology for reliable performance in harsh signal environments such as parking lots and dense urban environments. The 50-channel positioning engine boasts the KickStart technology that allows a Time-To-First-Fix of under 1 second. The dedicated acquisition engine, with over 1 million correlators, is capable of massive parallel time/frequency space searches, enabling it to find satellites instantly. Innovative design and technology suppresses jamming sources and mitigates multipath effects, giving u-blox 5 GPS receivers excellent navigation performance even in the most challenging environments.

About Longcheer

Longcheer Holdings Limited is a leading Chinese mobile handset design house, specializing in providing complete-knockdown (“CKD”) and semi-knockdown (“SKD”) design solutions for telecommunications companies. From handset hardware, software to exterior design, Longcheer provides total and innovative solutions to its customers with rapid time-to-market. Longcheer’s clients include major Chinese telecommunication companies and some overseas customers. The Group was listed on the Singapore Exchange Mainboard in May 2005, and was ranked no.10 among top 50 fastest growing technology companies in China by Deloitte in 2006. Longcheer has achieved revenue of RMB 3.29 billion and shipped a total of 12.9 million units for the financial year ended 30 June 2008. For more information, please visit www.longcheertel.com.

About u-blox

u-blox is a fabless semiconductor positioning solutions provider for the automotive, mobile communications and infrastructure markets. u-blox develops chips and complete modules based on the Global Navigation Satellite Systems (GNSS) including GPS and GALILEO. Founded in 1997 and headquartered in Switzerland, the u-blox group is listed on the SIX Swiss Exchange and has offices in the USA, in Singapore, Hong Kong, China, Taiwan, Korea and Japan. For more information, please visit www.u-blox.com.

u-blox contacts

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Thomas Seiler, Chief Executive Officer
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